Women In Wellness: Trinity Mouzon Wofford, CEO and Co-Founder of Golde
Brooklyn-born health and beauty brand.
Trinity Mouzon Wofford is the Co-founder and CEO at Golde, a Brooklyn-born health and beauty brand. Along with her partner, Issey Kobori, she founded Golde in 2017 with the mission of bringing accessibility to the wellness industry via approachable products powered by superfoods. Since launching the brand at age 23, Trinity has been named one of Forbes 30 under 30 and most recently landed Golde on the shelves of Target stores across the country.
What were you doing before the birth of Golde?
I started Golde when I was 23 years old. Before that, I was a fresh college grad building my skills in marketing at a tech startup in New York! I loved the energy and the pace — it really inspired my decision to launch my own business.
What is the origin story of Golde? What inspired you and your partner that ultimately led to the start of the brand in 2017?
Golde was born from my personal experiences in wellness. I was feeling really caught between the sort of crunchy granola stuff I’d grown up with in upstate New York and this new wave of offerings that feel really prestigious and unrelatable. I wanted to create something in wellness that felt accessible to everyone. I teamed up with my partner (and high school sweetheart!), Issey, to get the first product off the ground. We were doing everything from packaging design to product photography, to production. It was a really scrappy start.
What would you say is Golde’s brand ethos and mission?
We’re on a mission to make superfood self-care for the next generation. We do everything with good vibes in mind — we want the experience to be easy, accessible, and fun for all.
You became the youngest Black woman to sell your line at Sephora, are available in some other huge retailers like Nordstrom and Revolve, and just launched a new product at Target. What have these partnerships meant to you and the brand?
We just launched at Target, which was so major. This is the first time we are on shelves across the country, and new folks are discovering us through those channels. With our mission being accessibility, inking the right retail partnerships is a critical step in our journey. We’re just getting started.
Where do you see the beauty and wellness industry going? What progress still needs to be made?
There’s still so much that can be done to prioritize meaningful diversity and inclusion. I think we will continue to see that progress though. So much has shifted in traditional beauty spaces like cosmetics and skincare, wellness is definitely next.
What does your daily wellness routine consist of?
I’m a morning person, so I’m usually up around 6 am. I like to take a couple of hours to myself before jumping into work, it really helps to center me, especially during this endless quarantine! First thing in the morning, I drink around 24 oz of room temperature water to rehydrate. After that, I’ll usually make time to read a chapter of a book, go for a walk, or just hang out with my family. Throughout the workday, I do my best to get up and take breaks so I’m not sitting for extended periods of time. Mid-afternoon I’ve been reaching for our new Destress Ade to chill out before wrapping up the day. After work, I’m usually cooking dinner with my partner and catching up on one of our shows. All of that is self-care. Wellness isn’t just bubble baths!
How have you rē-spun your life?
I’m a big proponent of designing the life you want. I wanted an opportunity to work with my partner, to be creative every day, and to make an impact on the way people think about wellness. I’ve been working at that goal every single day for over four years. I think it’s easy to see these things as an overnight success, but it’s really the culmination of a relentless pursuit of what you want. Each of our circumstances is so different, but I deeply believe in the power of dedication. It’s not the big moves you make, it’s the little decisions you make every single day to keep at it. I think that shift in perspective has re-spun my life.